Step aside sandalwood and bergamot, the hottest new perfume trend for 2018 has been announced as veganism.
Scents devoid of animal products are tipped to sweep the market this year according to new research, with scents infused with vegetable notes also growing in popularity.
Experts at online marketplace OnBuy.com analysed current market data alongside their own survey of 2,400 perfume consumers to reveal the biggest fragrance trends for the year ahead.
The perfume purveyors found that, with Brits signing up to Veganuary in record numbers, some 64 per cent of fragrance consumers will be looking for vegan perfumes over the next 12 months.
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Would you wear vegan perfume? Scents devoid of animal products will take over the market this year, with scents infused with vegetable notes growing in popularity as well
A spokesperson for OnBuy said: 'There is currently a strong desire for cosmetics to be cruelty-free, and perfume is no exception.
'The general rise in veganism is to account for this, with many consumers not even aware that their perfumes may contain ingredients tested on animals.
'A general rule is, if the product is sold in China then [it has likely] been tested on animals. For perfume shoppers looking to avoid this, stick to brands such as Le Labo and Penhaligon's, or fragrances from Lush and The Body Shop.
'You will also want to avoid perfumes containing animal-derived ingredients such as amber or civet.'
Stella McCartney's Pop, Accessorize's LoveLily and Missguided's Babe Power - one of The Fragrance Shop's fastest-selling fragrances of 2017 - are also vegan.
Big news: Rhubarb seems to be the scent du jour as, according to a Mintel report, 'women are more experimental' with their perfumes than ever
Big business: Thierry Mugler's 2017 fragrance Aura (left) and Hermes' Eau de Rhubarbe, where rhubarb takes centre stage, were big sellers last year according to the report
A rather more surprising addition to the retailer's 2018 'hot list' is the possibility of vegetable notes in perfume for 2018.
Rhubarb appears to be the scent du jour, being a big hit in both Thierry Mugler's 2017 fragrance Aura and Hermes' Eau de Rhubarbe, where rhubarb takes centre stage.
This could well take off in 2018 as, according to a Mintel report which found that women are 'more experimental' with their perfumes than eve - with one in five survey participants saying they would try a vegetable-based fragrance in 2018.
The fragrance industry has seen two years of disappointing sales, but according to a Mintel report, 2017 sales looked more promising for the sector.
The popularity of body sprays, as well as innovations in the perfume industry, have helped drive sales over the last year.
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