Travalo adds innovative perfume spray accessory to its lineup - The Moodie Davitt Report

Travalo has extended its range of perfume sprays and atomisers with new Perphone, a smartphone case which includes a refillable perfume spray.

Genie-S Vice President Ralph Bou Nader said the prototype Perphone, which was unveiled at this year’s TFWA World Exhibition, attracted “huge” interest at the show.

New colours are in store for Travalo’s Milano refillable atomiser

“It’s a product that has us buzzing,” he said. “We have pre-ordered 100,000 pieces. I believe it is going to be popular everywhere and open up new channels of distribution for us.”

The Perphone will be available in travel retail in March, with a US$22 to US$25 price range. “We aim to hit fragrance markets worldwide but this product will let us tackle all markets,” Nader said.

A scenty sparkle: Travalo intends to extend its Swarovski range

Final design details are still under development but Nader said the Perphone would be available in several colours and designs, from entry level to premium products with leather cases.

At Cannes Travalo also presented updated colour options for its Milano and Classic ranges of refillable atomisers. The brand aims to extend its Swarovski range and to launch a collection for men, featuring more masculine shapes.

Nader underlined Travalo’s continued development of co-branding opportunities. He said the brand was focusing on the Latin and North American markets for expansion in local and travel retail markets.

 

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