Objects of desire: personalised perfume - The Times (subscription)

Not any old perfume, but a bespoke product created to reflect your personality. You’ve come to the Riviera hill town of Grasse, just north of Cannes, because this is the world capital of perfume-making. They’ve been making people smell sweet here since the 16th century, using roses, jasmine, mimosa, violets and other flowers grown in fields surrounding the town. Originally a tannery town, Grasse moved into the production of scented gloves in the 16th century, using its perfumes to mask the rank odour of the leather. Later, local fortunes were made from the distillation and sale of essential oils, but with globalisation, Grasse lost its market lead to cheaper foreign competition. Now, though, it has reinvented itself as a creative hub, with 60 companies employing…

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