Gwyneth Paltrow Reveals Her First Ever All Natural Perfume — And Her Daughter Apple Isn't Here For It! - PerezHilton.com

Gwyneth Paltrow is going into the fragrance business, and her first perfume is all natural!

We're not surprised.

Related: Gwynnie Shows Off Her Legs

The actress spoke to The Cut about why she worked to make a "non-toxic" scent, explaining that she wanted it to live up to Goop's natural aesthetic.

She said:

"From a straight business perspective, fragrance is a very tangible way for somebody to buy a piece of a brand at a good price point. Whenever we've done candle collaborations on Goop, they've sold very, very well.

But for me, it's also very personal. Fragrance is a really important part of my life. This is a way that we can create something that was non-toxic and stay within the ethos of Goop, offering the modern woman a better, cleaner version of a typical scent. But it's complex, romantic, sexy, cozy, and all of these things. It's not just rubbing lavender oil on yourself from the health-food store."

The fragrance itself, called edition 01, is a "sexy church scent," whatever that means, and contains notes of burning wood and incense. It notably doesn't contain any artificial ingredients.

Gwynnie's teenage daughter Apple doesn't seem that into the whole "natural" thing, however:

"This is an area where I'm still in education mode, but she's very into makeup, YouTube tutorials, and conventional makeup. That is one of the reasons why I want to do this even more. There really should be some kind of regulation so girls who are in puberty aren't putting endocrine disrupters all over their bodies.

But you know, my son is more like, 'Is this a clean body wash?' He's so funny. But my daughter loves the Pink body fragrance. She's like, 'I want the Pink body mist.' And I let her do her thing! Because I can just educate her. She sort of vacillates between the two, but you have to let a teenager do her thing."

Maybe Apple will grow out of it!

The fragrance will be available on November 15, if you're interested in smelling like burning wood.

[Image via Andres Otero/WENN.]

Tags: edition 01, fragranz!, goop, gwyneth paltrow

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